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San Marcos, TX vs Watauga, TX

96
San Marcos
Texas
VS
-13.1%
110
Watauga
Texas

San Marcos is moderately more affordable than Watauga, with a 13.1% lower cost of living index. San Marcos scores 96 compared to 110 for Watauga, where the US average is 100. This difference means residents of Watauga can expect to pay noticeably more for everyday expenses, housing, and services.

On the housing front, median rent in San Marcos is $1,299/month compared to $1,826/month in Watauga — a 29% difference. Interestingly, home values tell a different story: while San Marcos has cheaper rent, Watauga actually has lower median home values ($233,400 vs $269,700).

Median household income in San Marcos is $51,030 compared to $91,669 in Watauga (-44.3%). While Watauga is more expensive, its higher salaries more than compensate — residents there may actually end up with more disposable income. Looking at affordability, residents of San Marcos spend roughly 30.5% of their income on rent, more than the 23.9% in Watauga. The Watauga ratio exceeds the commonly recommended 30% threshold, which can put pressure on household budgets.

Income & Cost

Cost of Living Index
San Marcos
96
13% cheaper
Watauga
110
Median Household Income
San Marcos
$51,030
Watauga
$91,669
44% higher

Housing

Median Rent
San Marcos
$1,299
29% cheaper
Watauga
$1,826
Median Home Value
San Marcos
$269,700
Watauga
$233,400
13% cheaper
Population
San Marcos
68,920
Watauga
23,336

Salary Equivalency Calculator

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Everyday Prices

BLS Average Prices by metro area

Gasoline (regular)
San Marcos $2.85
Watauga $3.18
US $3.07
🥚
Eggs (grade A, large)
San Marcos $2.32
Watauga $2.59
US $2.50
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Milk (whole)
San Marcos $3.74
Watauga $4.17
US $4.03
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Bread (white)
San Marcos $1.72
Watauga $1.92
US $1.85
🍗
Chicken breast
San Marcos $3.85
Watauga $4.29
US $4.14
Electricity
San Marcos $0.17
Watauga $0.18
US $0.19