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Rio, WI vs Williams Bay, WI

72
Rio
Wisconsin
VS
-20%
90
Williams Bay
Wisconsin

There is a significant gap in the cost of living between these two cities. Rio is 20% cheaper than Williams Bay. With a cost index of 72 vs 90, the difference would have a meaningful impact on a household's monthly budget. Someone relocating from Rio to Williams Bay should plan for substantially higher expenses across most categories.

On the housing front, median rent in Rio is $789/month compared to $799/month in Williams Bay — a 1% difference. Home values follow the same pattern: Rio is more affordable at $174,800 median vs $397,600.

Median household income in Rio is $68,304 compared to $70,568 in Williams Bay (-3.2%). Williams Bay does offer higher incomes, but the salary premium barely offsets the higher cost of living, leaving residents with a tighter budget. Looking at affordability, residents of Rio spend roughly 13.9% of their income on rent, more than the 13.6% in Williams Bay.

Income & Cost

Cost of Living Index
Rio
72
20% cheaper
Williams Bay
90
Median Household Income
Rio
$68,304
Williams Bay
$70,568
3% higher

Housing

Median Rent
Rio
$789
1% cheaper
Williams Bay
$799
Median Home Value
Rio
$174,800
56% cheaper
Williams Bay
$397,600
Population
Rio
1,068
Williams Bay
2,967

Salary Equivalency Calculator

What does your salary in one city buy you in the other?

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Everyday Prices

BLS Average Prices by metro area

Gasoline (regular)
Rio $2.88
Williams Bay
US $3.07
🥚
Eggs (grade A, large)
Rio $2.35
Williams Bay
US $2.50
🥛
Milk (whole)
Rio $3.78
Williams Bay
US $4.03
🍞
Bread (white)
Rio $1.74
Williams Bay
US $1.85
🍗
Chicken breast
Rio $3.89
Williams Bay
US $4.14
Electricity
Rio $0.17
Williams Bay
US $0.19