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Goleta, CA vs San Marcos, CA

194
Goleta
California
VS
+14.2%
170
San Marcos
California

San Marcos is moderately more affordable than Goleta, with a 14.2% lower cost of living index. Goleta scores 194 compared to 170 for San Marcos, where the US average is 100. This difference means residents of Goleta can expect to pay noticeably more for everyday expenses, housing, and services.

On the housing front, median rent in Goleta is $2,385/month compared to $2,191/month in San Marcos — a 9% difference. Home values follow the same pattern: San Marcos is more affordable at $792,400 median vs $1,002,500.

Median household income in Goleta is $118,039 compared to $105,286 in San Marcos (+12.1%). The higher salaries in Goleta partially offset the cost difference, but don't fully close the gap. Looking at affordability, residents of Goleta spend roughly 24.2% of their income on rent, less than the 25% in San Marcos.

Climate-wise, San Marcos is notably warmer with an average of 62.5°F compared to 59.3°F in Goleta. Goleta receives more rainfall at 17.3" per year compared to 11.4" in San Marcos.

Income & Cost

Cost of Living Index
Goleta
194
San Marcos
170
12% cheaper
Median Household Income
Goleta
$118,039
11% higher
San Marcos
$105,286

Housing

Median Rent
Goleta
$2,385
San Marcos
$2,191
8% cheaper
Median Home Value
Goleta
$1,002,500
San Marcos
$792,400
21% cheaper
Population
Goleta
32,693
San Marcos
94,078

Salary Equivalency Calculator

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Everyday Prices

BLS Average Prices by metro area

Gasoline (regular)
Goleta $3.22
San Marcos $3.13
US $3.07
🥚
Eggs (grade A, large)
Goleta $2.62
San Marcos $2.56
US $2.50
🥛
Milk (whole)
Goleta $4.22
San Marcos $4.12
US $4.03
🍞
Bread (white)
Goleta $1.94
San Marcos $1.89
US $1.85
🍗
Chicken breast
Goleta $4.35
San Marcos $4.24
US $4.14
Electricity
Goleta $0.25
San Marcos $0.30
US $0.19

Climate

NOAA 30-year normals (1991-2020)

Avg Temp
Goleta 59.3°F
San Marcos 62.5°F
Summer High
Goleta 73°F
San Marcos 74°F
Winter Low
Goleta 41°F
San Marcos 48°F
Rainfall
Goleta 17.3"
San Marcos 11.4"
Rainy Days
Goleta 39d
San Marcos 53d