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Appleton, WI vs Brookfield, WI

79
Appleton
Wisconsin
VS
-35.2%
122
Brookfield
Wisconsin

The cost of living difference between Appleton, WI and Brookfield, WI is dramatic. Appleton is 35.2% cheaper than Brookfield, a gap that translates to thousands of dollars per year in household expenses. Appleton has a cost index of 79 while Brookfield sits at 122, making this one of the more striking comparisons on our site. Relocating between these cities would require a serious reassessment of budget and lifestyle expectations.

On the housing front, median rent in Appleton is $957/month compared to $1,794/month in Brookfield — a 47% difference. Home values follow the same pattern: Appleton is more affordable at $211,500 median vs $419,300.

Median household income in Appleton is $77,450 compared to $124,026 in Brookfield (-37.6%). While Brookfield is more expensive, its higher salaries more than compensate — residents there may actually end up with more disposable income. Looking at affordability, residents of Appleton spend roughly 14.8% of their income on rent, less than the 17.4% in Brookfield.

Income & Cost

Cost of Living Index
Appleton
79
35% cheaper
Brookfield
122
Median Household Income
Appleton
$77,450
Brookfield
$124,026
38% higher

Housing

Median Rent
Appleton
$957
47% cheaper
Brookfield
$1,794
Median Home Value
Appleton
$211,500
50% cheaper
Brookfield
$419,300
Population
Appleton
74,873
Brookfield
41,592

Salary Equivalency Calculator

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Everyday Prices

BLS Average Prices by metro area

Gasoline (regular)
Appleton $2.88
Brookfield $2.88
US $3.07
🥚
Eggs (grade A, large)
Appleton $2.35
Brookfield $2.35
US $2.50
🥛
Milk (whole)
Appleton $3.78
Brookfield $3.78
US $4.03
🍞
Bread (white)
Appleton $1.74
Brookfield $1.74
US $1.85
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Chicken breast
Appleton $3.89
Brookfield $3.89
US $4.14
Electricity
Appleton $0.17
Brookfield $0.17
US $0.19